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We’ve talked before about how to go about choosing the perfect cocktail for you. But, with most bars still closed, many of you are making cocktails at home. And, while many drink recipes are available freely online, you may not really enjoy what you find. What if you could create a cocktail that you would love? It’s easier than you might think. I’m going to keep it fairly basic, but if you have questions, I am happy to help. Just drop them into the comments. Now, let’s talk about how to invent a cocktail that you’ll love! And if you need some help mastering the basics of making cocktails, here’s a post that will help.

Invent a cocktail: Step 1 – figure out what you like

When I first started making cocktails, I was impatient. I would charge ahead with random ingredients and hope for the best. This approach was not great and I ended up wasting good alcohol. I also got frustrated and assumed bartending was too hard. When I started to follow and learn classic recipes, it got easier. Not only did I know what to order when I went out, but I knew what I would like at home. To start understanding what you like, try making (or ordering) different cocktails. Try different spirits and find flavors that sound good.

Brown Derby: bourbon, grapefruit juice, honey syrup

For me, the Brown Derby is a great example of finding something simple that I like and can make consistently. I follow the classic recipe, which has three ingredients. Since I love grapefruit and bourbon, it was a good place to start. When I searched for recipes with both of these ingredients, I found this. The honey syrup is easy, just 1:1, water to honey over heat. It’s a great sip. I also found other drinks that were easy to make and memorize like a classic margarita (tequila), a daiquiri (rum), an old fashioned (whiskey), and a gimlet (gin). Once you know a few basic drinks that you like, you can move along to Step 2.

Invent a cocktail: Step 2 – make small tweaks

So, you now have something you like. Now it’s time to make some small changes to the recipe.

Adjust the level of sweetness.

While it’s not exactly inventing a new drink, it’s helpful to know where you like things to be as you make additional changes in following steps. I definitely do not like overly sweet drinks, so discovering what volume of sweetener I like is helpful.

Adjust the type of sweetener.

There are three basic sweeteners: honey, agave, and simple syrup. They all have unique flavor profiles and offer different levels of sweetness. Once you start making infused syrups, you have unlimited options to play around with.

Change (or add) the fruit.

For example, many margaritas are more delicious with fresh lime and orange juices. This is also great for in-season fruit. Berries are fairly good substitutes for one another. Citrus is fairly forgiving. Muddled kiwi instead of lime in a mojito? Yes please!

Add seasoning.

Bitters are referred to as the “spices” of the cocktail world. Using them to punch up or alter the flavor profile is easy and fun. Adding a pinch of salt can also bring out the flavors in a drink in a way that you might love, without actually making the drink salty.

Add bubbles.

Soda is popular because it’s sweet, but also because we like carbonation. Adding bubbles to a cocktail is fun and can feel fancy. From club soda (unsweetened) to tonic water (sweetened and can be flavored) to champagne or prosecco, it’s an easy way (an ounce can be enough) to mix things up.

Smoke it.

Adding wood smoke can elevate even a basic drink. Start with some wood chips under an overturned glass and light your chips on fire. It’s fairly easy to do (I struggled the first time), but a butane torch makes it easier.

Sticking with my Brown Derby example, there are several things I can do to push it into different directions. I can swap out a little of the sweetness from the honey by reducing the volume of the syrup and adding that amount of ginger beer. This brings in some bubbles and a little ginger. I could also add a little fresh lemon juice to make it tart or some smoke bitters to make it smoky. Or I could use agave instead of honey syrup. Over time, the drink will start to shift away from the original, but that’s how new cocktails are born!

Invent a cocktail: Step 3 – make bigger changes

As you start to experiment with things in Step 2, you’re probably getting the hang of it. Now you’re ready to make some bigger changes to the classics. Are you ready?

Double up.

Try making combinations of my Step 2 suggestions to tweak the classic cocktail recipe you already like. For example, I took a margarita and invented The Fire Margarita which is a regular margarita with the addition of a flavored salt and spicy bitters, along with a mezcal split (see more on that below).

Swap the booze.

If you’ve ordered a martini in a bar, you’ve likely been asked whether you want it with gin or vodka. This is because either can work. Same with a gimlet. Or you might find yourself trying a recipe that calls for something you don’t have on hand, so making a close substitution might be your only option. Whatever the reason, you can mix up the alcohol in your drink while keeping the rest of the recipe the same.

Split or add a booze.

Like much of the world, I am obsessed with adding mezcal to drinks. If you’re making a margarita, split the amount with mezcal and you have a smoky, delicious version of your classic fave. Want a little note of floral in your gin and tonic? Add in a half ounce of St. Germain. If your daiquiri needs a little more depth, try adding in a half ounce of dark or pot-stilled rum.

Change the texture.

We already talked about adding bubbles, but clarifying a cocktail makes it silky and smooth. For more on this, check out the video tutorial from Truffles on the Rocks in this post.

Try veggies.

A lot of cocktail recipes call for fruits, but veggies can be a great twist on a classic. Juice some beets and using alongside the lime in a twist on a martini. The Tipsy Muse has a fun variation on a Negroni using beets and mezcal. Or use some spinach juice in a gimlet. Whatever you choose to experiment with, when you create a cocktail that incorporates fresh veggies, you often also gain vibrant color, in addition to healthy ingredients.

Include some infusions or syrups.

Using a homemade infused liquor or a syrup (homemade or bought) elevates any classic recipe to something special. The best part is that it’s generally easier than it sounds. You can learn how to make an infusion in this post. And a syrup in this post.

Step 3 examples

A margarita is great, but a spicy one is even better. Try adding Ancho Reyes (roasted chili liquor) to a basic margarita and see what you think! It’s just different enough to really impress your tastebuds. A margarita is a great option to create a cocktail with. It’s an easy recipe to swap in different fruits and flavors.

Another example is to swap out a liquor and add in something you’ve infused. My Jungle Bird riff (below) does both with my pineapple-infused rum and uses Aperol instead of Campari. (For more on amaro, check out this post.) The best thing about creating your own drinks is that you can find a substitute for something you might not love. This drink is quickly becoming my favorite summer sip!

Jungle Bird

Keyword: cocktail, jungle bird, pineapple, rum


  • 1.5 oz pineapple-infused dark rum (like Havana Club 7)
  • 0.75 oz Aperol
  • 0.5 oz simple syrup
  • 1 oz pineapple juice
  • 0.5 oz lime juice


  • Make the infused rum. (see for recipe)
  • Add all ingredients to a shaker with ice.
  • Shake and double strain into a coupe glass.

Bonus: naming your cocktail

Jamaican Daiquiri

When it comes to naming your drink, the rules are fairly flexible. However, it’s not really acceptable to make up a random drink and call it by any classic name. For example, root beer + orange juice + rum is not a margarita. And, if you make a classic drink and call it something random, that is also not generally accepted. So, if you make a margarita but you call it a “Funky Chicken” you will just confuse people. However, with those two exceptions, you can pretty much do whatever you want. There are a lot of fun ideas for how to name the cocktail you have invented. Here a just a few:

Pay homage to a place.

Maybe a drink reminds you of a memory of a trip you took or you want to call out where a spirit is from. Either works! Example: a “Jamaican Daiquiri” acknowledges where the rum is made and where the flavors in the bitters came from. I will create a cocktail just to remember a trip by.

Songs or Movies.

If your favorite film or ballad were a cocktail, what would they taste like? This might be a fun walk down memory lane.

Include a taste.

Adding the word ‘spicy’ to the name of a classic drink can be an easy warning or delight to those who plan to try out your recipe. If you’ve swapped out or split a liquor, adding that to the name also works. Example: a “Mezcal Margarita”

Use a season.

What we like in the summer can be different than the winter. Make a cocktail and add in your preferred season to sip it.

Now it’s your turn to create a cocktail. I’d love to hear what you make, so feel free to drop a comment below. Finally, making drinks is easier with the right tools. Cheers!

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